Poll
Major bank ends rugby partnership
RBS has been the event’s main sponsor since 2003, but will not renew the deal when it expires after the 2017 tournament.
David Wheldon, Chief Marketing Officer at RBS, said: "We are delighted to have had the opportunity to play our part in supporting the development of the Six Nations Championship into the global spectacle it is today and in supporting the strong contribution it makes to the economies in which it is rooted.
“However, as a bank we are now looking at realigning our sponsorship strategy to our customer-facing brands, so we feel the time is right to look for alternative sponsorship assets that better fit with our brand strategy.”
John Feehan, Chief Executive of Six Nations Rugby added: "All good things must come to a natural end at some point.
“As mutually beneficial as the relationship is, it is now time after 15 successful and fulfilling years to seek a new title sponsor to partner our great event and go forward with us into the future.”
Six Nations is now searching for a new title sponsor for the 2018 championship and beyond.
The process is expected to take several months.
Besides England, Scotland and Wales, the tournament also features Ireland, France and Italy.
The most recent championship was won by England.
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