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Fairbanking Foundation partners with housing association


The financial wellbeing charity Fairbanking Foundation has partnered with the housing association Orbit to provide financial advice to the latter’s customers.

Orbit’s frontline advisers and 100,000 customers will now have access to guidance from the Fairbanking Foundation’s independent certification scheme the Fairbanking mark.

The scheme tests whether financial products – such as current accounts, personal loans and credit cards – are suitable for their users.

Customers will be able to see which providers have been awarded the Fairbanking mark on a dedicated website and can access tools to set their own financial goals.

This is the first major initiative by the charity under its new chief executive Aidene Walsh, who replaced founder Antony Elliott earlier this year.

“Our Fairbanking mark is designed to empower people to take charge of their financial wellbeing,” said Aidene.

“Working with Orbit is a direct route for us to see our activities being turned into real action and to highlight those financial providers who have worked hard on improving their products to earn a Fairbanking mark. 

“We are currently looking for further housing associations like Orbit to make sure we deliver improved financial wellbeing to more communities in the UK.”

Sam Scharf, head of community investment at Orbit, added: “With a large number of financial products out there, it is immensely helpful to have an independent and fully accredited certificate such as the Fairbanking mark. 

“It gives us confidence that a financial product actively promotes customer financial wellbeing.

“It is critical to design services that make information accessible and easy to allow for action to be taken. 

“We hope other housing associations will join us and utilise this digital offer to help their customers take control of their finances.”

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