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Habito launches TV ad

TV ad

Online mortgage broker Habito has announced the launch of its first-ever TV ad.

The 30-second advert shows a colourful animation of its algorithm sorting through thousands of different mortgage products.

Habito worked with ad agency Who Wot Why to design and produce the ad, which will air from this week on ITV Meridian.

The ad was directed by Nexus Studios’ Nicholas Menard and features coded sounds and music by David Kamp and Daniel Hegarty, the founder and CEO of Habito.

Daniel said: “TV is certainly not where most people would expect to see algorithms popping up in their living room and we hope it makes people think a little more about the role of machines and AI in our daily lives.

“We strongly believe that we can use machines to do what they are good at: sorting through thousands of points of product data from hundreds of lenders in seconds.

“Machines don’t care about the people looking for a mortgage, but our experts do.”

Habito recently announced that it had raised £18.5m in a series B funding, which was led by Atomico with Ribbit Capital, Mosaic Ventures and Revolutionary (Ad)Ventures.

So far, the online mortgage broker has helped over 50,000 customers and processed over a quarter of a billion pounds’ worth of home loans in less than 18 months of trading.

The company was launched in 2016 by Daniel, who developed the idea for the business following his own experience of purchasing a home.

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