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Football club partners with lender
Sunderland AFC has announced that online lender Satsuma Loans are to become an official partner of the club in the financial services sector.
As part of the deal, Satsuma, the online arm of Provident Financial, will launch a special website with exclusive content and competitions for supporters.
Gary Hutchinson, commercial director at Sunderland AFC, said: “From the first time we met with Provident, we were impressed with their commitment to positive and proactive engagement.
"This ethos mirrors our own approach as a football club steeped in its regional identity and heritage.
“We are very much looking forward to working closely with Provident and their Satsuma team."
Satsuma offers short-term loans up to £1,000 that can be paid back over three to 12 months.
Mark Stevens, managing director at Provident’s consumer credit division, added: “We have already developed a great relationship with the people behind the scenes and we are delighted to be working with a fantastic club [that] is a part of the fabric of the city and absolutely represents the ethos of what we aim to represent as a business and as a partner; that is to support local communities and provide a great experience for the fans.
“I’ve been to the Stadium of Light many times as a football fan and it truly is one of the best arenas to watch our great game.
“We very much look forward to being a part of match days with our innovative activities and supporter engagement initiatives, and joining the club’s journey, on and off the pitch, over the coming years.”
Founded in 1880, Provident claims to be one of the oldest financial institutions in the UK.
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