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Brokerage sees 220% increase in requests for Life Insurance products

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Brokerage sees 220% increase in requests for Life Insurance products

Cardiff-based brokerage, The Y3S Group, has announced that it experienced a 220% increase in requests for its Life Insurance products from intermediaries during October.  

The company launched its life products to a select panel of long-standing introducers at the beginning of September, following its success in direct-to-client insurance sales over the previous six months. The uptake, it says, has been phenomenal.
Using a panel of the largest UK insurers including Fortis, L&G, BUPA and Bright Grey, the company says that it’s success has been down to well-trained staff and the seamless integration of its systems with other parts of the business and the insurers themselves.
YS3 branched out from secured lending since the onset of the credit crunch, diversifying into debt management and life insurance. It employs over 50 staff at its Cardiff Bay head office.
Commenting on the increased business, Barney Drake, Group Operations Director said: “We are extremely pleased with the results we have experienced in 2009, and in particular the interest form our loyal introducer base. This has been as a direct result of branching out into new product areas such as insurance, which is going to be a big part of our future plans.
“Y3S is a trusted brand in the intermediary market and we have taken those same brand values and applied to them direct to the consumer, which has worked. We now feel that we can apply all our products successfully to both markets.”

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