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Equifax presents pre-mover marketing tool

Pre mover

Consumer insight specialist Equifax has partnered with a marketing business to help companies identify potential customers at key stages in the home-moving lifecycle.

Pre-Movers will use data from TwentyCi along with credit and household insights from Equifax to help companies shape their marketing campaigns to improve customer acquisition and retention by alerting them to when people are buying, renting or selling.

Testing has found Pre-Movers can also significantly increase both customer engagement and underlying revenues across markets, such as financial services, telecoms and utilities.

Paul Birks, chief data and analytics officer at Equifax, said: “This partnership is part of our ongoing strategy to add value by integrating new data sources into our solutions.

“By utilising TwentyCi data to enrich our insights we are able to offer fresh intelligence to our clients.

“Around 4.5 million UK adults move house every year and this proposition enables clients to benefit from a broad spectrum of associated data insights to tailor their marketing strategies and more accurately meet customer needs.”

Pre-Movers provides clients with daily, weekly or monthly alerts to notify them when a property is listed, offers have been accepted and expected move dates.

Ian Lancaster, chief executive at TwentyCi, added: “Equifax was our first choice as a partner; the insight it provides enhances our analysis to create an invaluable picture of consumers’ needs and buying behaviours.

“This proposition marks the first step of our partnership and we look forward to creating further integrated solutions with Equifax.”

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