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Poll

Do you expect to see less or more second charge mortgage lenders in 2018?



In the spotlight with Rhian Roberts of Evolution Money


In the spotlight with Rhian Roberts of Evolution Money

For the last ten years I have worked in the finance industry mainly in sales, business development and relationship management for 4 different lenders. I have worked alongside the UK Broker market for the majority of that time so when the opportunity arose to head up the Broker Division at Evolution Money it was the perfect next step.
    
How does Evolution Money stand out in an overcrowded market?

Evolution Money is a very niche lender, we look at each customer on a case by case basis and not being ruled by credit score is still quite unique. We base our underwriting decision on affordability and have a very robust stress testing model. This was proved when we won the Loan Talk Award for Best Adverse Secured Product in January.

What were the reasons for launching your new 2nd charge BTL product?

We pride ourselves in reacting quickly to market changes and listening to feedback from the broker network. We want to lead from the front in helping to grow the market, this was demonstrated through the development of our product range. We felt the next opportunity for Evolution was to fill the gap in the BTL market by launching our innovative BTL 90 per cent LTV product.

What developments do we expect to see in 2015 from Evolution Money?

•    Innovative IT solutions
•    Further product development
•    New offices; our third in four years

Did you always want to be in finance?

I think I was always destined to work in sales, from a very young age I was always negotiating anything and everything with anyone who would listen; not much has changed!

What will be the biggest hurdle for the second charge market this year?

The biggest hurdle will be to continually grow the market and educate both consumers and introducers that a second charge lending option is a viable solution. Lenders and brokers alike will have to show a collaborative approach over the next 12 months to further expand the market.

What is your opinion on new lenders launching into an already crowded market?

New lenders will have to be innovative and offer something niche to the consumer. Competition in a regulated environment will be positive and should help to grow the market and increase awareness to the second charge arena, especially with those brokers who don’t currently see a second charge product as a viable solution for their customers. This will have to change next year and we all need to play a part in educating the broker market.

If you could have once superpower, what would it be and why?

I’m still trying to master being in three places at once, juggling work, being a Mother to a very demanding five year old boy and travelling the world. So maybe time travel…

How has Evolution Money grown over the past 12 months?

The syndication of our banking facility in 2014 allowed us to expand our secured product range and to launch new products, meaning we have been able to reach more consumers with new niche and targeted lending options.

Having identified there were still limited unsecured options for consumers, we launched Progressive Money, our personal loans company to provide loans to customers where a secured loan is not the best option for them. The New Business team has grown rapidly to allow us to meet the demands of our growing broker division to ensure we continue to provide the excellent service we have become known for.  

We now have a team of five staff covering the whole UK dedicated to servicing our brokers.

What is your favourite aspect of your role at Evolution Money?

My favourite aspect of my role is working with my team and the brokers and helping to educate them about our product portfolio, showing them how Evolution can help so many of their customers. Also, I suppose the hospitality - although purely work can be fun too…





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